▲What the VIP Ticket Includes
The VIP ticket is the first paid step in the funnel — the official program terms list it as "the VIP ticket upgrade offered in connection with Event registration." It sits at the $25 level, though the terms note the company split-tests pricing, so the exact figure at checkout governs. VIPs get 5 tactical bonus sessions — extra deep-dive hours with Iman Gadzhi or Russell Brunson attached to the main days — plus drawings for real prizes: FaceTime calls with Iman, MacBook giveaways, and an all-expenses-paid London dinner trip. The full stack is on the bonus page.
There's a safety cushion too: roughly a 30-day refund window that starts when the challenge begins or when you buy, whichever is later.
▲Why VIP Buyers Get More From the Event
A behind-the-scenes detail: the organizers said VIP buyers go on to buy later offers at much higher rates — one past event saw VIP conversion around 33%, and they predicted a mostly-US audience could run even higher. Why? Their word: proximity. VIPs spend more hours with the teachers, so they learn more and trust more. The organizers know this, which is exactly why the tier is priced at pizza money: it's the most carefully engineered $25 in the whole funnel.
▲The Honest Pros and Cons
For it: five extra expert sessions for $25 is strong value on pure teaching hours; the prize drawings are a fun long shot; and the refund window makes the risk essentially zero. Past attendees who bought VIP consistently got more from the week simply because they spent more time in the room.
Against it: everything in VIP points toward buying more later, the drawings are drawings (most VIPs win nothing physical), and if you only plan to casually watch a session or two, the free seat already gives you the full main event. Buy the tier for the sessions, not the raffle.
Our Verdict
Get the VIP ticket only if you plan to attend seriously and want maximum learning for under $50. Casual viewers should stick with the free seat.
▲Free Seat vs VIP: Side by Side
| What you get | Free seat | VIP |
|---|---|---|
| All live teaching sessions | Yes | Yes |
| Access to the Monetize offer | Yes | Yes |
| 5 tactical bonus deep-dive sessions | No | Yes |
| Prize drawings (MacBooks, FaceTimes, London dinner) | No | Yes |
| Refund window | N/A | ~30 days |
| Price | $0 | $25 (subject to split-testing) |
Read that table honestly and the decision gets simple. Nothing essential sits behind the VIP wall. What sits there is more time — five extra sessions with two operators who normally charge in the tens of thousands for private access. If extra hours help you, it's cheap. If you were only ever going to half-watch two sessions, it isn't.
▲The Funnel Math Behind the $25 Price
Why is the first paid step priced at pizza money instead of $200? Because in this model the VIP tier isn't really a profit center — it's a filter and an escalator. At the partner briefing the team shared that VIP buyers converted into the core offer at roughly 33% at a past event, and predicted a heavily US-based audience could run higher still, since their own registrant base spans the entire globe. They even told partners that if you took their numbers and applied them to a purely US audience, you could expect to multiply them several times over.
A $25 ticket does two jobs at once: it identifies who is serious (people who pay a little tend to show up), and it buys those people more contact hours, which raises trust before the main offer appears. That's not a trick — more teaching genuinely is more value — but understanding the mechanism helps you separate "I want the sessions" from "I feel swept along."
▲What VIP Does Not Include
Let's be precise, because upgrade pages rarely are. VIP does not include the Monetize software stack — that's the separate $1,995 core offer. It does not guarantee you'll win a prize; the MacBooks, FaceTime calls, and London trip are drawings, and most VIP buyers will win nothing physical. It does not include ongoing coaching after the event. And it is not required in order to buy anything later — any free registrant can purchase when the cart opens on day 2.
Buy the tier for the five sessions. Treat any prize as a lottery ticket you didn't pay extra for. That framing keeps expectations where the actual value is, and it's how we'd advise a friend spending their own $25.